Today, I spoke with Lowell Heddings , who better known online as the How-To Geek and is a part-time writer for Lifehacker.  In this interview, Lowell talks about his blog, the significance of being a geek in social media, and why personal branding is important to him. You started the website How-To Geek back in 2006. Who is your primary audience on the site

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Personal Branding Interview: Lowell Heddings