BigB

I’ve found another must read Top Shelf Pick for 2009: Kevin Maney’s Trade-Off: Why Some Things Catch On and Others Don’t .  Any book that makes me rethink my biz plan is a must read, and while this didn’t cause me to change direction, it did solidify that our new plan is taking us in the right direction. Initially, I thought this was going to be a marketing book (sort of like Made to Stick ), but it’s really more of a discussion around your company’s “mission statement” and “core values.”  T

Originally posted here:
Know your business “Trade-Off”